The Trump family is expanding its cryptocurrency empire into Asia, with Eric Trump predicting that Bitcoin will eventually reach $1 million. Speaking at the Bitcoin Asia 2025 conference in Hong Kong on August 29, Eric Trump said he is now deeply involved in the crypto sector, devoting 90% of his time to the community.
“I truly believe that in the coming years Bitcoin will hit the $1 million mark. There is no debate about it,” he told the audience, underscoring his confidence in the future of digital assets.
During the discussion, the businessman and former reality TV personality praised Simon Gerovich, Chairman and CEO of Japanese Bitcoin treasury firm Metaplanet, where Eric joined the advisory board earlier this year. He highlighted the company’s growing influence in Tokyo’s financial markets and its role in shaping the crypto landscape.
Bitcoin has surged about 86% over the past year, buoyed by investor optimism following Donald Trump’s election victory and a friendlier U.S. regulatory environment. Yet Eric Trump acknowledged the risks, noting that crypto markets remain volatile and have faced scandals, bankruptcies, and illegal activities, including the dramatic market crash of 2022.
Along with his brother Donald Trump Jr., Eric has become a central figure in the family’s crypto ventures. The pair co-founded American Bitcoin, a mining enterprise, and are involved in World Liberty Financial, a Trump-backed financial platform. Both brothers are now pushing deeper into Asia, with Eric scheduled to attend Metaplanet’s shareholder meeting in Japan, and both set to speak at major crypto conferences in South Korea and Singapore, including Token2049.
Once a skeptic, President Trump now embraces the industry, calling himself the world’s first “crypto president.” His administration has issued executive orders supportive of digital assets, appointed pro-crypto officials such as White House adviser David Sacks, and engaged directly in crypto-linked ventures, including his own meme token, $TRUMP. These moves have fueled accusations of conflicts of interest and corruption from political opponents.
Eric Trump told the Hong Kong audience that the Bitcoin community has “welcomed my father in an unprecedented way” and expressed hope that such support would be rewarded. Still, Asian regulators are cautious: Hong Kong’s securities watchdog confirmed one senior official withdrew from the event due to work commitments, while legislator Johnny Ng pulled out citing family reasons.
These visits come against the backdrop of President Trump’s ongoing global trade disputes, with Asia a primary focus. Market observers are now closely watching how Asian governments respond to the Trumps’ growing digital asset ambitions.